I'll Do Anything Challenge 

 

What would you do to help send kids to college?

 

Would you confront your biggest fear?

 

Would you let the world watch?

 

This is exactly what Roni Wright, chair of the Promotional Products Education Foundation and vice president of The Book Company, is going to do. She'll be tackling her lifelong fear of heights in order to secure scholarships for the industry's students.

 

And, you can play a part.

 

When PPEF receives $10,000 in cumulative donations, Roni will defy gravity -- and her fears -- by soaring through the air in a parasailing adventure -- all to be recorded, documented, shared.

 

"Anyone who knows me knows that I'm terrified of heights, but I'm willing to put it out there, to face my fear for PPEF," shares Wright. "I want to get people talking about achieving goals, overcoming challenges. I want to raise awareness and contributions so that we can continue to provide college scholarships for our kids."

 

"And, if I have to do something wacky and completely out of character to bring attention to our mission, then I'll do it. My hope is that while everyone's laughing at me, they'll also be talking about and giving to PPEF."

 

When it comes to sending kids to college, there's no limit to what Roni will do to help.

 

What about you?

 

Become part of the I'll Do Anything challenge by making a donation to PPEF today. Please include the word "challenge" in the comments section -- we need to know you want to see Roni fly!